Management perception of innovation and its role in achieving competitive advant

Managementperceptionofinnovationanditsroleinachievingcompetitiveadvantage，TareqQuporsi，，Thetwenty-firstcenturyisforeseenasthecenturyofquality.Itisevidentthatthemomentumtowardsanincreasinglyopenandgloballycompetitivemarket.Marketinginnovationa