Applied.Conjoint.Analysis.3540877525
Conjointanalysisisprobablythemostsignificantdevelopmentinmarketingresearchinthepastfewdecades.Itcanbedescribedasasetoftechniquesideallysuitedtostudyingcustomers’decision-makingprocessesanddeterminingtradeoffs.Thoughthisbookisorientedtowardsmethodsandapplica
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