Bayesian Statistics and Marketing 贝氏统计学与营销
ThepastdecadehasseenadramaticincreaseintheuseofBayesianmethodsinmarketingdue,inpart,tocomputationalandmodellingbreakthroughs,makingitsimplementationidealformanymarketingproblems.Bayesiananalysescannowbeconductedoverawiderangeofmarketingproblems,fromnewproductintroductiontopricing,an
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对我很有帮助，正在写毕业论文，正好用到。尤其是其中谈到的贝叶斯分层模型